SONY Playstation
A strong and clear design solution for SONY console game displays at the point of sale of shopping malls, small and medium sized retailers to be able to successfully etablish and differentiate SONY from their main competitor. The solution has to be able to equally feature all of SONY's console games and allow for promotions and individual segmentation of games.
Presented to key stakeholders at SONY, the suggested design solution was received with great success and has since been rolled out globally.
