Continuous improvement of Qantas’ booking engine
The booking engine is Qantas’ main digital direct revenue generator. Even small UX improvements can result in millions of dollars in additional revenue.
Experiment samples:
Points plus pay optimisation
Increased burn of points through visible points plus pay slider functionality before login.
Express checkout
Increased conversion and reduced time to book via increased visibility of Express Checkout.
Late login promotion
Increased conversion of logged in frequent flyers with a more visible promo tile.
Classic rewards price
Increased conversion by displaying classic reward prices before logging in.
Lead-in fare introduction
Reduction of cognitive load by only displaying the lowest cash and classic reward price.
Search preference optimisation
Reduced cognitive load and increased conversion with optimised search preference display.