Hello,
I am a practice-oriented designer with 15+ years experience. I specialise in the design and optimisation of digital products, such as websites, mobile apps and services, through a user centric design approach.
My design process follows design thinking principles and lean methodology to create effective and delightful user experiences.
I am passionate and strongly belief in user research, analysing data and testing in order to explore ideas and design solutions with confidence.
I have fundamental understanding and experience creating and working with design systems, in order to make design processes more efficient.
I feel at home in agile environments, working along with engineers and analysts and delivering the work in sprint cycles.
My approach to work is pro-active and self-starting. I am inspired by, and continuously learn about psychology, human behaviour and technology and its effects on society.
You can find me on LinkedIn.